When you sell white-label products or services, the name of the company that produces those services is replaced with your company name. So whether you want to be a white label email reseller or a white label hosting reseller or both, the primary brand name your customers will see is yours. In fact, in most cases, your brand is the only brand your customers will ever see, with a few exceptions. For example, if you sell a domain, you must disclose the accredited domain registrar. In this instance, a customer would see your brand as the seller, but further down in the purchase agreement copy your customer will also see "on behalf of WildWestDomains.com" as the actual ICANN accredited registrar.